9 decision tools for when the stakes are too high to rely on instinct alone
Strategist Pro takes you from understanding your numbers to knowing what decision to make and why. Built for the hire, the expansion, the investment, the exit.
Most business owners know what the numbers are. Strategist Pro tells you what they mean for the decision in front of you. Not last quarter. Right now.
Each tool models four lenses simultaneously — cash, profit, margin, and valuation impact — so you can see every consequence of a decision before you make it.
1
Growth & Acquisition
Which channels are actually profitable — and which are burning money you can't see?
Channel Performance
Measures true profitability of each acquisition channel after overhead absorption. Shows which channels to scale, hold, optimise, or cut — with a consequences model that shows what happens if you exit one.
2
Client Portfolio
Which clients are profitable after all costs — and what happens to the business if you lose one?
Cohort Analysis
True net margin per client group after direct costs and overhead absorption — the number your P&L doesn't show. Includes a full consequences model if you reprice, exit, or restructure a cohort.
3
Product & Service Mix
Which products or services are carrying the business — and which are dragging it?
Product Mix Optimiser
True profitability of each product or service line after overhead absorption. Shows where to invest, where to reprice, and what to consider exiting.
4
Decision & Risk Hygiene
What does the evidence say about this decision — before I commit?
Decision Scenario Planner
Models any major decision — hire, expansion, new market, debt — across four lenses with a built-in sensitivity analysis. Shows the upside, the downside, and the fragility assumptions.
Advanced Cap Table
What your ownership structure means in numbers. Models dilution, vesting, ESOP grants, and exit scenarios so you understand what you are agreeing to before you sign.
Advanced Financial Scorecard
A deeper diagnostic across all six business areas — with cross-tool connections that show which metrics are driving the score and what to do first.
Capital Efficiency Tracker
How much revenue the business generates per unit of capital deployed — and whether the return justifies further investment.
13-Week Cash Flow Forecast
A rolling 13-week cash position that shows where the gaps are before they arrive. The tool that makes Friday Cash feel like a warm-up.
Strategist Pro also includes
All 5 Starter Pro tools — Contribution Margin, CAC Payback, NRR, Financial Clarity Check, Fast Founder Cap Table
Every tool runs in your browser — your numbers are never stored or transmitted
New tools added to your account as they are released — no additional charge
One payment, permanent access — no renewal, no subscription
Strategist Pro — Nocrai
9 decision tools. One payment. No renewal.
Built for the decisions that matter — the hire, the investment, the expansion, the exit. Know what the numbers say before you commit.